Investment Opportunity
Why Invest in Mercure?
Locally Inspired
Every Mercure is a portal to a destination. Our teams are genuinely knowledgeable about the city and every detail of the decor tells a story
about the location and its cultural heritage.
While every Mercure hotel is unique, all share the same passion for high quality services.
From the moment our guests step inside a Mercure – be it in Paris, Rio or Bangkok – they are immersed in their destination.
Mercure, Locally inspired hotels.
Our Unique Selling Points
A BRAND TAILORED TO THE LOCAL MARKET
- Brand tailored in each market, by the locals for the locals
- A design & atmosphere that resonates with the locals, with great cultural sensitivity
- A service offering adapted to the local market
- Relevance for both domestic market as well as the international visitors seeking authentic local experiences
WELL-KNOWN INTERNATIONAL BRAND POWER
- Guarantee of Consistent Premium International service standards, answering needs & reassuring locals and international travellers
alike - International brand power with associated distribution, awareness and prestige perception
- Modern service & perception relevant to today’s traveller seeking simple yet innovative and premium experiences
AUTHENTIC AND
PASSIONATE TEAM
- A true sense of hospitality
- A great perception of “genuinely pleasant staff”
- A staff highly knowledgeable and
passionate about its locality
KEY BRAND PERFORMANCE INDICATORS
BRAND AWARENESS
A total awareness among Travellers of 40-60% in 10 countries
FR: +70% – GER: +60% – AU: +58%
The objective is to raise the brand awareness in key markets
Source: BEAM 2019
BRAND PERCEPTION
Mercure has a positive image being “modern”, giving a “feeling of high status” and driven by its “genuinely pleasant staff”
The objective is to build our locally inspired brand positioning and capitalizing on people’s emotional connection to the brand
Source: BEAM 2019
BRAND MARGIN
+24€
Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative
The objective is to maintain this price premium
Source: BEAM 2019
REPUTATION PERFORMANCE SCORE
82,77%
The Reputation Performance Score measures the overall hotel online reputation based on several sources: Guest Satisfaction Survey (GSS & Net Promoter Score), Trip Advisor, Booking, Ctrip etc.
The objective was to reach 82.57% in 2019
Source: TrustYou 2019
BRAND MARGIN (€)
Figures as of end 2019
Brand Margin® in €
Brand Margin® measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative. A Brand Margin® of 10€ means that « Consumers think it is worth paying on average 10€ more per night to stay with brand X compared to an unbranded equivalent »
Brand Margin ® in €. Traveller representative.
ACCOR DISTRIBUTION SOLUTION*
Figures as of end 2019
*All Accor brands excluding recently integrated: Delano, SLS, The House of Originals, Mondrian, Hyde, greet, Mantis, Tribe
Perfect Investment in 2024
- Freehold
- 30-Year Leasehold
- 50-Year Leasehold
75%
Investment starting from
US $79,000
ROI in the second year
13%
Perfect Points for Investor
90% complete - opening 2024
75% of units already sold
80% discount on stays
Generates income annually
110 Global distribution channels
3 ownership options available
Jimbaran Signature Room Types
Sophisticated and Spacious
Superior Room
Area Size:
32 - 33 m2
Price:
from $79,063
Deluxe Room
Area Size:
40 - 45 m2
Price:
from $96,383
Junior Suite
Area Size:
46 - 63 m2
Price:
from $148,955
Executive Suite
Area Size:
69 - 80 m2
Price:
from $184,587
Perfect Complex to Live
Each residence is strategically located within the master plan to create commanding views while ensuring guests and residents the utmost privacy.
Jimbaran Signature
Condo Hotel & Residences
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